Curious minds build better businsses.
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Curious who's behind the curiosity? Get a sense of my background, how I work, and the story behind st.clair creative.
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Start with Finding Your Golden Thread, the first module of Brand Storytelling Foundations, and see what's ahead.
NICE TO MEET YOU
I'm Chantelle St.Clair
I spent ten years in the music industry serving independent songwriters and rights holders. During that time, I built creator programs, ran songwriting camps and educational events, and helped build foundational brand systems to support our marketing efforts.
I then started St.Clair Creative because I kept seeing the same pattern: businesses and artists with good instincts and real substance, stuck because their marketing wasn't built to reflect either. I enjoy finding the thinking behind the next move; not following a templated playbook, but building a strategy that actually grows. My core belief: Curious minds build better businesses.
I'm based in Philadelphia. Outside of work you'll find me tending my garden, cooking and hosting with my husband, deep in a horror or fantasy novel, enthralled in the narrative of a video game, or posting ridiculous photos of my dogs, aka children.
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"Chantelle and I worked together for many years, growing Songtrust from a company that few had heard of to one that sets the standard in making one of the most complex and little-understood parts of the music business accessible and successful for its clients and shareholders. Her enthusiasm, comprehensive approach, and passion are sincere and help inspire teams to build and achieve their goals."
Molly Neuman, President, CD Baby
"We hired Chantelle onto Songtrust's growth team, and it was clear right away she thought strategically, not just tactically. Now, as she builds her own consulting practice, I see that same thoughtfulness at work, asking the right questions, being intentional about every decision, and thinking several steps ahead. If you're looking for creative strategic support, I'd recommend Chantelle without hesitation."
Joe Conyers III, CEO & Co-Founder, Recs
"I had the opportunity to work with Chantelle while she led marketing at Songtrust and she was consistently one of my favorite clients to collaborate with. She approached every project as a true partner—open to feedback, collaborative, and focused on finding the best solution together. Working with her always brought a sense of calm and ease, even when a project became stressful, and she was simply a pleasure to work with. I'd gladly recommend her to any organization looking for a thoughtful and collaborative marketing partner."
Josh Markus, Founder, Inbound Design Partners
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Curious Community
Take control of your marketing with these comprehensive, self-paced courses.
Finding Your Golden Thread
A self-paced course to find the idea your whole brand can build from; six guided videos, a fillable workbook, and real brand examples.
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